Vegaa Life is an Indian D2C wellness brand delivering science-backed, plant-based nutritional alternatives and Ayurvedic formulations including BackBone Plus, GutSukh, and Fit Plus to consumers across India.
Health & Wellness / D2C eCommerce / Ayurveda
2.5 months
eCommerce Website (Shopify)

Building instant buyer trust for new health supplements in the crowded Indian wellness market
Ensuring seamless bundle discounts, recurring subscriptions, and COD risk mitigation
Optimizing page speed and mobile UX for media-heavy lifestyle product catalogs
Crafted a clean, science-backed UI highlighting lab certifications, natural ingredients, and verified buyer reviews
Implemented high-converting cart slide-outs with one-click upsells and automated address auto-fill
Integrated smart logistics rules via Shiprocket with real-time OTP verification on COD orders
The success metrics speak for themselves - delivering measurable business impact